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A Canadian artist dropped her iPhone 17 Pro from a plane at 3,600 feet, then found it sitting face-up and virtually untouched in a canola field. Here's why this is more common than you'd think. iPhone 17 Pro survives 3,600-foot fall from a plane Heather Cline, a mixed-media artist from Saskatchewan, Canada, routinely takes to the skies with her husband, David, in their small plane. The goal is to gain inspiration for her artwork, which often depicts the Canadian landscape from aerial perspective

Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's own name. Here's what it looks like inside the Beats lab. Beats headphones The strategy emerged from a rare look inside Beats' Culver City operations. Executives described how the company combines its original design and marketing culture with Apple's engineering resources. Apple complete

Apple captured 49% of global smartphone revenue in the second quarter despite accounting for only 23% of shipments, showing how much more money the iPhone generates per device than competing smartphones. iPhone 17 Pro The company's iPhone revenue climbed 22% year over year in the second quarter, the fastest increase among the five largest brands, according to preliminary data from Counterpoint Research. Its share of global smartphone revenue reached a second-quarter record of 49%, up from 44% a

Despite raising its Apple price target just days before earnings, investment bank Goldman Sachs has recalibrated its forecasts and while still mostly positive, has now pulled the target back down to $360. Analysts believe Apple will do well in the Q3 results. That possibly premature rise before the report saw Goldman Sachs take its price target from $340 to $370 . So its new value of $360 is still up on what it had been since May 2026, and the company's analysts believe that Apple is taking the

While the rumored camera-equipped AirPods Pro won't be coming out until 2027, an update is still expected by the end of 2026. AirPods Pro in a charging case Fall is the traditionally busy launch period for Apple's product catalog, and that can include AirPods . However, while there are rumors of a wild addition to the earbud range in development for 2027, Apple may still have something to launch in 2026. Writing in Sunday's "Power On" newsletter for Bloomberg , Mark Gurman reiterates that AirPod

Apple Vision Pro is way too unwieldy for yoga and cardio, but fitness tracking could be implemented in a future version of Apple smart glasses if a job listing is anything to go by. Apple Vision Pro isn't the ideal fitness tool, but it works If there is one thing Apple CEO Tim Cook did beyond making Apple a company capable of earning $109 billion in a summer quarter, it's bringing health and fitness to its products. There were apparently ambitions for fitness software on Apple Vision Pro, but th

In this week's Sunday Reboot , despite Apple making more money than in any previous Q3, it's never enough to escape a beating from investors or analysts. Apple did really well in its financials, yet analysts and stockholders somehow think otherwise. Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step. Continue Reading on AppleInsider | Discuss on our Foru

The iPhone Photos app has become the target of a $32.5 billion class-action lawsuit in Illinois, over claims that biometric data is collected from images without informed consent. Apple Photos on an iPhone The i Phone is known for using Face ID as a biometric security system to protect a user's privacy. However, a class action lawsuit claims that Apple is violating user privacy by collecting biometric data in a completely different part of the ecosystem. The lawsuit accuses Apple of collecting b

Apple's lawsuit against OpenAI has brought new attention to reports that some former employees retained access to confidential files through their personal iCloud accounts after leaving the company. iCloud Drive in the Files app More than half a dozen former Apple employees told The Information that documents shared with them during their employment remained accessible after Apple cut off most of their corporate access. Some continued receiving notifications when the files were updated. The docu

The 20th-anniversary iPhone is rumored to share some design elements with the iPhone Air , with a glass-heavy construction that includes even better cooling capabilities than the ultra-thin model. iPhone Air, which the 20th-anniversary iPhone may look like in 2027 Apple is widely anticipated to bring out a 20th-anniversary model of the iPhone in late 2027 . While the milestone model is expected to have many upgrades to match its importance, it may also borrow from the iPhone Air. According to a

A new leak doubles down on the iPhone Fold being launched in September 2026, and says production difficulties were surmounted without the rumored extensive redesign. Once again, the iPhone Fold is said to be on track for a September 2026 launch - image credit: AppleInsider Despite some reports saying that the folding phone industry was likely to follow Apple's innovative hinge system , others said that hinge was a problem that could mean the iPhone Fold being redesigned. Now regular leaker Fixed

August is upon us, and there is about a month left until Apple's end-of-year product releases start. The iPhone 18 Pro and folding iPhone are coming, but there's a lot more on the docket. John Ternus will be CEO in time for Apple's fall events. Expect a lot of screen time from him - Image Credit: Apple Apple has a historically busy schedule of announcements, launches, and major events, and 2026 is no exception. However, while the first half has already been packed with launches, the second half

Apple deals are selling out fast, with limited quantities available of Apple's 15-inch M5 MacBook Air with 24GB of memory, now $200 off. Save $200 on a popular M5 MacBook Air laptop with 24GB RAM - Image credit: Apple B&H's August MacBook Air sale knocks $200 off a popular 15-inch MacBook Air spec featuring Apple's current M5 chip and an upgrade to 24GB of unified memory. Buy 15" MacBook Air 24GB for $1,499 Continue Reading on AppleInsider | Discuss on our Forums

Czech company PlasmaSolve has been acquired by Apple, likely for its software that helps optimize manufacturing of scratch-resistant metallic coatings. PlasmaSolve's main product was a plasma technology simulator called MatSight, which has been removed from sale since Apple acquired the company - image credit: PlasmaSolve Apple already uses PVD (physical vapor deposition) in its existing coating processes for devices, but it is aiming to refine and develop this through acquiring PlasmaSolve. Pla

As the UK government presses again for unwarranted access to private user data, Apple has issued another complaint asking the country's independent judicial body to intervene. The UK wants Apple to break its iCloud security. In 2024, the UK reworked its laws to give it the authority to not only legally but also secretly demand Apple help it spy on iPhone users around the world. Following US complaints, the UK backed down , only to try again in October 2025 . Now according to the Financial Times

On this week's episode of the Smart Home Insider podcast, Z-Wave Alliance char Avi Rosenthal joins us to talk about the U.S. robovac ban, Apple's smart home launch plans, and why Z-Wave is still worth using in a current smart home. Smart Home Insider Podcast As the chairman of the Z-Wave Alliance board, plus years of industry knowledge, Avi Rosenthal is a great resource for this week's topics. We start the episode, as we almost always do, with the week's news, before getting into a detailed disc

On August 12, a thin band of Spain, Portugal, Russia, Iceland, and Greenland will be in the path of totality for the 2026 Solar Eclipse, and you probably don't want to use your iPhone to capture it. Here's how you can snag some pictures of the event without ruining your equipment. Image Credit: NASA/Bill Ingalls As the 2026 solar eclipse approaches, you may be interested in capturing this rare astronomical event through photography. The eclipse offers a unique opportunity to witness the moon bri

Apple's base model iPhone 18 is probably not going to arrive until spring 2027, but the rumor mill already has a lot to say about the device. Here's what you need to know. The iPhone 18 is set to debut in the spring of 2027. September marks the arrival of new-and-improved iPhone models, from the standard variant to the high-end Pro and Pro Max. Though the premium models always get the latest features, even the base model gets some well deserved attention now and then. With the iPhone 17 range, t

Apple's iPhone production in India is getting more of a boost, as the government considers extending a tax exemption on manufacturing machinery and component imports until 2041. Tata's iPhone component production facility in Hosur, Tamil Nadu, India. Image Credit: Tata India is a major location in Apple's work to diversify its production outside of China. While it has already benefited from many incentives from the country, its supply chain stands to benefit even more . A draft proposal seen by

Morgan Stanley has pared its Apple price target from $364 to $360 after slowing Services growth and higher memory costs weakened its earnings outlook, despite strong demand for the company's products. John Ternus and Tim Cook The investment bank kept its Overweight rating on Apple, but analyst Erik Woodring said two of the three factors that usually support the stock are under pressure. Morgan Stanley identified those factors as the iPhone , Services, and gross margins. The iPhone remains the st

The writing is on the wall, so CodeWeavers is removing its reliance on Rosetta 2. A very early test version of Apple Silicon-native Crossover is now available for testing. CrossOver is finally ready for Apple Silicon Cross-platform app compatibility tool CrossOver was designed to work on Intel Macs and could only work on newer M-series models thanks to Apple's Rosetta 2 translation layer. Apple put developers on notice in June 2025, warning them that they would need to build apps designed withou

A top seller that's priced at a 30-day low, Amazon's M4 Pro Mac mini deal is both on sale and available to ship in 1-2 days. Apple's M4 Pro Mac mini is available at Amazon a month before Apple itself. With increased demand for headless machines to run AI agents, Apple's M4 Pro Mac mini has been sold out for much of the year. But Amazon has the M4 Pro configuration with 24GB of memory and 512GB of storage back in stock, and it's $30 off , bringing the price down to $1,569.99. Buy M4 Pro Mac mini

Apple Health and Google Health can now sync data between them, which means your Fitbit data and other tracked metrics can finally show up in the Health app without needing third-party apps or workarounds. Google Health for iOS In May, Google Health launched as a replacement for the Fitbit app, making the fitness brand's hardware operate under the search company's Health arm. Months later, the app has been updated to work a lot better on Apple hardware. The initial versions of Google Health did w

Russia has escalated its long-running dispute with Apple by opening an antitrust case that could cost the iPhone maker nearly $50 million over its refusal to preload state-backed apps. Russia opens antitrust case against Apple over iPhone apps After years of threatening to do so, Russia has finally begun investigating Apple after it failed to preinstall state-backed apps onto devices in the country. The apps in question are Max, a state-backed messaging service, and RuStore, a domestic app store

Following price hikes across the rest of Apple's product lineup, one analyst believes that the upcoming iPhone 18 Pro could be hit with a massive $300 increase, a bump that might not be out of the question considering other recent price changes. The iPhone 18 Pro might be a hard sell for Apple. Apple increased the price of its Macs , iPads , and other products in June 2025 as a result of increasing RAM and storage costs. Some Mac models saw four-digit price hikes, although the iPhone lineup was

The Apple Upgrade program has been revealed, so it's time to discuss what leasing your Apple products actually means. Plus, your hosts discuss Apple's plan to combat the chip shortage on the AppleInsider Podcast. Apple Glasses face a privacy problem Apple Upgrade is no longer a rumor and the details match up with what was expected. While Apple won't be remotely locking iPhones when people miss payments, the lease terms are straightforward about where fees might appear. AI-driven RAM shortages ha

If you've got the Ted Lasso outfit, moustache, and attitude, you can win custom Beats headphones and exclusive soccer scarves at Apple's look-alike contest in New York City on Thursday. 'Ted Lasso' will reportedly return for a fourth season. "Ted Lasso" is, undoubtedly, Apple TV 's first breakout hit and an unofficial mascot for the service itself. And, just as it's proven in the past, Apple is fully on board when it comes to fun promotions for the series. This time, it's decided to hold an in-p

John Ternus takes over as CEO of Apple on September 1, and he's busy getting his executive team together. The latest addition is Laura Legros, retired VP of hardware engineering. Laura Legros is returning as a VP under Ternus All eyes are on John Ternus as he prepares to replace Tim Cook as CEO of Apple. Very little is known about the enigmatic character beyond his accomplishments at Apple, but analysts are already looking for challenges he may face. Every hire and leadership position is being s

If you've ever wanted to copy something on your iPhone and paste it on your Windows PC, the feature is coming in a fall 2027 release of iOS 28 to users in the EU. Sharing files from iPhone to Windows is coming to the EU Third-party developers can request interoperability features to be developed by Apple via a web portal . If the request is deemed possible it can take anywhere from six months to eighteen months to build the feature and submit it for release. One such request was made by Microsof

Telegram was removed from the App Store briefly Monday after CSAM was posted by a user. The app was restored after the content was removed. Telegram was removed then returned to the App Store Telegram is known widely as a secure alternative to Messenger, WhatsApp, and iMessage . Its cross-platform availability and options for end-to-end encryption have made it attractive to privacy and security-conscious users. Reports began showing up across social media of Telegram disappearing from the Apple

Securities firm Rosenblatt is still bearish on Apple's future, seeing short term supply problems as well as difficulties matching the iPhone 17 range's success. Just the same, it has raised its price target to a still-underwater $300. iPhone 17 Pro was such a hit that Apple may have difficulty matching it Following Apple's latest earnings call , the company's shares took their usual inexplicable dip, but investment and securities firms are looking further ahead. Rosenblatt, which remains amongst

Before iCloud became the backbone of the Apple ecosystem, it spent more than a decade evolving through three distinct services: iTools, .Mac, and MobileMe. iTools, as part of Mac OS 9 | Image Credit: Matt J Fuller If you've got an iPhone , you've got an iCloud account. Sure, you might only have the base account, but you're still signed up for it. And for most of us, we probably actively engage with iCloud to some degree. After all, iCloud is what Apple uses to store your Messages, Photos, Notes,

Monetizing AI is a tricky business and it seems Apple's only plans so far are tying daily usage limits to users' iCloud+ subscription tier, but whether or not that'll be enough isn't yet known. Siri AI could get costly for Apple Apple may be prioritizing on-device AI, but the requests that need to go to Private Cloud Compute servers still cost money. Those costs will be offset by offering increased daily usage limits for higher iCloud+ tiers, but that may only be the start of Apple's AI monetiza

While price increases didn't worry the investors at JP Morgan, ongoing supply chain constraints will have a short-term impact, and thus their new price target is $340. Apple's record-breaking quarter wasn't enough to keep investors from worrying It's been a bumpy few months for Apple thanks to RAM shortages , price increases , and supply constraints. Investors expect that these problems will continue through December even if Apple finds ways to counteract their effects. In a note seen by AppleIn

AI is flooding Apple's bug bounty system with flawed iOS and macOS security reports. It's so much of a problem that Apple has limited the number of bugs that can be reported to it. AI is helping hackers and researchers break Apple security. The flood is also making it harder to report issues. The rise of artificial intelligence is also considered a security problem, with AI models able to determine issues in software that humans have a very low chance of uncovering. However, it also has the bypr

In an attempt to refute Apple's intellectual property theft claims, Open AI doesn't address the theft, and instead leans on a racism claim, and a misdirected email to try to get the court of public opinion on its side. OpenAI CEO Sam Altman - image credit: Emerson Collective Apple is suing OpenAI and alleging that the ChatGPT company poached its staff with the express intention of learning trade secrets. OpenAI initially responded by trying to put the focus on emails Apple's lawyers mis-addresse

As it has been almost all of 2026, Apple's September-quarter growth is expected to be slowed by a lack of supply-side availability that won't be able to meet "incredibly strong demand" for iPhone , iPad, and Mac products. Supply chain constraints will impact revenue in spite of high demand If you're going to have a problem in this world, it isn't so bad to have an Apple problem. In spite of its $109 billion record breaking June quarter , analysts are already sweating about the September quarter.

Since its founding, Sam Altman's OpenAI has been at the center of multiple controversies, with Apple's intellectual property theft suit being just the latest chapter. Here's the story so far about what's been alleged over the last decade. Sam Altman of OpenAI The artificial intelligence development wave has greatly affected the tech industry. As usual, this also includes accusations, threats, and lawsuits. OpenAI is no different, as it has attracted many different lawsuits in its short existence

Apple is doubling down on its lawsuit against OpenAI over claims of intellectual property theft, and has now asked the courts for a preliminary injunction that could delay the ChatGPT firm's AI device. Apple is doubling down on its case against OpenAI. While OpenAI has turned to the court of public opinion in this case, Apple has now gone to a US judge. According to Reuters , on August 3, 2026, Apple asked for a preliminary injunction, and inspired OpenAI's post that didn't say that much. Specif

A malware campaign is using fake Zoom updates and business files to install ScreenConnect, giving attackers remote control through software that can resemble legitimate IT activity. And now, it's come to Mac. Fake Zoom update Securonix researchers detailed the campaign, named Smoke#Screen, in an August 4 report. They traced Windows scripts, compiled loaders, an HTML phishing page and a macOS package named "ZoomUpdateInstaller.pkg" to shared infrastructure. ScreenConnect is legitimate remote moni

Apple has set new annual sales in India, with its second main iPhone manufacturing base generating a record $10 billion in sales despite currency and tax challenges. Apple Borivali in Mumbai's new Sky City Mall — image credit: Apple India serves as Apple's second base of iPhone production alongside China, as part of the wider supply chain . While Apple has been building up its production capacity in India, it's also been increasing sales there, too. According to a Tuesday Bloomberg report , Appl

The iPhone 20 will have larger displays than the current Pro and Pro Max models, with a leaker insisting 6.4-inch and 7-inch screens are being prototyped. The screen of the iPhone Air, from which the iPhone 20 may borrow design elements The Pro models of iPhone have long played host to the largest screens in Apple's iPhone empire. Though the crown will almost certainly be taken by the iPhone Fold on its release, it seems Apple isn't finished with making the Pro Max as Max as possible. According

A staggering $1,200 discount is available exclusively to AppleInsider readers, delivering the lowest price on record for the M5 Max 16-inch MacBook Pro config. Grab an exclusive $1,200 discount on Apple's M5 Max MacBook Pro - Image credit: Apple Update on Aug. 2 : Due to popular demand, this deal has sold out. We're working with B&H to see if inventory will be replenished. The exclusive $1,200 discount* brings the cost of Apple's latest 16-inch MacBook Pro with an M5 Max chip down to $3,199, the

Apple's Mac sales rose by more than 25% in the last quarter, compared to the same time period in 2025, solely on the back of the MacBook Neo that incoming CEO John Ternus championed. MacBook Neo: The Mac laptop for most people Shortly before John Ternus was announced as Apple's next CEO, it was noticeable that he was the one championing the MacBook Neo instead of Tim Cook . As well as part of handing over the reigns, though, this was because the MacBook Neo project was driven by Ternus. Now acco