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On August 12, 1981, IBM released the IBM Personal Computer. The first PC ignited a long-running tech rivalry between Apple and IBM. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

On August 13, 2002, Apple introduced the final redesign of its Power Mac G4, the Mirrored Drive Doors model. A flap over fan noise ensued. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple’s Continuity features flex the power of Apple’s hardware and software — and a lot of people don’t know everything they can do. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Why pay list price for Microsoft software? This Windows 11 sale allows you to upgrade your PC to Windows 11 Pro for just $9.97. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

New watchOS 27 Modular face colors turn up in beta code, with nine fresh shades expected for Apple Watch this fall. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Grok Bot for iPhone and Mac is now in beta, giving subscribers AI agents that sign into apps and finish tasks without hand-holding. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

People often accuse Google of stealing from Apple, but here's something Apple should pinch from its rival ASAP. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

A newly filed Apple AI interruption patent shows how iPhones could learn when to nudge you and when to stay silent. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple TV just beefed up its regular catalog of original content with a collection of classic movies for subscribers to enjoy. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Rumors point to an M6 iMac arriving this fall with a faster chip and fresh colors but the familiar design. Here’s what we know so far. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple reportedly wants to strike multi-year deals with publishers and pay them whenever Siri AI uses or displays their content. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple extended its 2026 Back to School promotion by nearly a month, giving students and teachers until September 24 to take advantage of its offers. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

A proposed class action lawsuit accuses Apple of fraud over iCloud Private Relay, saying the privacy feature didn’t shield users' identities. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

The Mophie Roam 3-in-1 Travel Charger quickly charges your iPhone and other Apple devices, but with a trade-off. We go hands-on. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Money-saving deal on Hostdeal's Unlimited Plan lets you host unlimited websites with unlimited NVMe SSD storage and 54 free domains for life. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

On August 11, 1987, Macintosh System Software 5's MultiFinder feature allowed true multitasking with two apps on a Mac's screen at once. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

A hidden iOS 27 feature called Apple Reference Image could let iPhone users authenticate photos shot with a camera, not generated by AI. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

The iPhone 18 Pro Max could pack a nearly 12% larger battery than its predecessor, potentially delivering another big boost in battery life. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Despite claims to the contrary, Apple’s ambitious curved-glass iPhone 20 remains on track to launch in 2027. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

iOS 27 beta 5 arrives after a few weeks of wait, bringing some minor changes and improvements. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Company reportedly tries memory chips from China's CXMT in iPhone and MacBook as it hunts for new suppliers during global memory shortage. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple is bringing Friday Night Baseball to Apple Vision Pro with an immersive 8K 3D experience in four games this season. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

With end-to-end encryption and zero-knowledge architecture, Scramble Cloud offers a 20TB lifetime cloud storage subscription for $349.95. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

The iOS 27 lock screen brings AI wallpapers, a movable clock and more — here’s what’s new and how to use it. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

On August 10, 2008, developer Armin Heinrich called his ridiculous $1,000 iPhone app I Am Rich a work of art. Eight people bought the app. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

When the iPhone Ultra launches alongside the iPhone 18 Pro Max this fall, Apple will face an awkward marketing dilemma. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple wanted to make upgrading effortless by shipping Apple Upgrade customers new iPhones with their data already loaded, but it eventually killed the idea. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple is exploring a major Apple Watch overhaul that could include a round display, a ceramic casing and even new types of fitness wearables. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Get an AI tool that brings top AI models like ChatGPT, Mistral AI and more together in one interface. Enter 1minAI, the all-in-one AI tool. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

On August 9, 2011, Apple overtook ExxonMobil to become the world's most valuable company for the first time. Many such milestones followed. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Rumors point to steep iPhone 18 Pro price hikes this September. Here’s why non-Pro buyers should shop now (and Pro buyers should think twice). (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple could be forced to raise iPhone 17 prices very soon as soaring memory costs continue to squeeze the company. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different." It became Apple's most famous catchphrase. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

The PlanEat app builds a personalized seven-day meal plan with built-in calorie and macro tracking plus an auto-generated grocery list. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

From Mail to Notes, I replaced these built-in Apple apps and tools on my Mac with third-party options — and I haven't looked back. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

Apple's high-end, noise-canceling earbuds already provide great value, and this AirPods Pro 3 deal makes them more affordable. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

With automatic mail categorization in Apple Mail, you can organize your emails and keep your inbox less cluttered. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

An iPhone 18 Pro DRAM shortage reportedly leaves $1 billion worth of Apple chips stuck at TSMC, threatening tight supply at launch. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )

The upcoming M6 MacBook Pro promises enhanced performance in a time-tested design. Here's what to expect... including the price. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. )