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Apple is likely winding down work on the initial release of iOS 27 as it prepares to install the operating system on new iPhone models coming next month, but some changes are still being made as we saw with the fifth round of betas this week. Other news and rumors this week included a look at an alleged battery from the upcoming iPhone 18 Pro Max, third-party accessories revealing some information about the foldable "iPhone Ultra," and more, so read on below for all of the details! Top Stories E

Amazon this weekend has introduced a big discount on the AirPods 4 with Active Noise Cancellation, available for $134.99 , down from $179.00. This is one of the best prices we've seen on the earbuds all year, and it's accompanied by a solid discount on the AirPods Pro 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. You can also get the AirPods 4 for $99.00 , dow

For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro , ‌iPhone 18 Pro‌ Max, and foldable iPhone Ultra . The lower-cost ‌iPhone 18‌ won't come out until spring 2027. Subscribe to the MacRumors YouTube channel for more videos. With prices rumored to be going up in the fall, does it make sense to buy an iPhone 17 now, or

On this week's episode of The MacRumors Show , we discuss how the Apple Watch is seemingly heading into one of its least eventful new generations, yet the rumors stacking up behind it describe the most radical rethink in the product's history coming later. Subscribe to The MacRumors Show YouTube channel for more videos The most eye-catching change potentially coming this year is not a new feature at all, but a case material Apple abandoned six years ago. Bloomberg 's Mark Gurman says the white c

As reported by MediaPost , businesses in the U.S. and Canada can buy Apple Maps ad slots starting today. An introductory offer provides advertisers with a 15% credit towards future ad spend, on up to $1,000 per month of spend over the first year. The ads do not appear to be visible in Apple Maps just yet, but they should be rolling out soon, as Apple previously stated that the ads would go live at some point in summer 2026 . Ads will appear at the top of Apple Maps search results and at the top

The highlights of this week in Apple deals include ongoing low prices on AirPods Pro 3, AirPods Max 2, and the 2026 MacBook Pro. We're also tracking solid deals on accessories from Anker and other companies on Amazon thanks to some back to school sales. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Back To School Accessory Deals What's the deal? Save on accessori

Apple CEO Tim Cook once said that what Steve Jobs stood for, in a word, was "innovation." In a CBS News interview conducted yesterday, Cook – in his final weeks at the helm of the company – was asked what his legacy stood for, and this was his response: "In my view, your legacy is described by others, not yourself. And so, I hope that people will say that I was a good and decent man. And if they say that at the end of the day, I will feel like I have achieved something." The interview was conduc

Apple will release iOS 27 in September, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features on the way, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. This year's major iPhone software update isn't all about AI, though, as the following feature list testifies. iOS 27 is currently in public beta – if you're OK with that, you can install it today . Extend Your Photo

Reuters reports that Apple has trained its own large language model for the China market, rather than relying on a third-party model to power its Apple Intelligence features in the country. The LLM has been developed with the help of Alibaba, according to the report's sources. The development marks a break from Apple's previous strategy of relying on domestic models to bring generative AI to its devices sold in China. Rollout of its AI features in China is expected in the coming months. The roll

We're getting close to the launch of new iPhone 18 Pro models that will replace the iPhone 17 Pro models, so MacRumors videographer Dan Barbera decided to take a look back at the iPhone he's been using for close to 12 months. Subscribe to the MacRumors YouTube channel for more videos. Ceramic Shield 2 was the best iPhone upgrade this year. Apple said it's more resistant to scratches, and that turned out to be true. Dan goes caseless, and his ‌iPhone 17 Pro‌ has only faint scratches, while the 16

Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV . iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro , but with a smaller Dynamic Island . It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting and a faster A20 Pro chip built on a new 2nm process. Battery life could improve with the updated chip

The Ted Lasso season 4 premiere was Apple's most popular TV show debut to date, according to Nielsen viewing data Apple sent to Deadline . The show racked up 296.6 million viewing minutes in the United States across the August 4 and August 5 launch window. It beat the premieres of prior seasons of Ted Lasso, plus the Severance and Pluribus premieres. On just August 5, the first episode was the most-streamed program in the United States with more than 200 million viewing minutes. Season 4 premier

Apple today submitted a court-ordered proposal outlining the commission it believes is reasonable to collect from U.S. apps that link to purchase options outside of the App Store . Apple is asking for half of its commission on standard apps, so apps that would pay 30 percent for an in-app purchase would pay 15 percent when linking to a web purchase option. Small Business Program participants that would normally pay 15 percent would pay 5 percent. 15 percent - Standard apps. 10 percent - Apps tha

Samsung launched new foldable smartphones earlier this month, including the Galaxy Z Fold8. If you didn't know it was a Samsung device, you might look at it and think it's Apple's foldable because it matches rumors about the iPhone Ultra so well. The Z Fold8 is likely to be the closest competitor to the foldable ‌iPhone Ultra‌, which makes iFixit's teardown of Samsung's smartphone an interesting read. Will Apple's foldable have some of the same troubles as the Z Fold8, or has Apple solved the is

Apple today added the iPhone X to its public-facing obsolete products list , according to an updated support document on its website. When an iPhone becomes obsolete, it is no longer eligible for repairs or other hardware service at Apple Stores or Apple Authorized Service Providers. Apple considers a product to be obsolete once seven years have passed since it stopped distributing the product. Apple stopped selling the iPhone X in September 2018 , but the device remained available at select res

Apple today opened its Advanced Manufacturing Center (AMC) in Houston, Texas. It's located in the same Houston facility where Apple makes AI servers and will start manufacturing the Mac mini this year. Small and medium businesses can visit the 20,000-square-foot facility for free training and educational sessions, taking advantage of interactive labs, tools, and equipment, including a holographic lab table. Apple says participants can learn the "same innovative processes" used to make Apple devi

It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra . The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy . Australian media outle

Towards the end of July, we began tracking major discounts on the 2026 MacBook Pro, with up to $500 off select models on Amazon. These sales are still available right now, and Amazon has even sweetened the pot for select devices with sales that are better than we saw during the July event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 14-Inch MacBook Pro Prices start at $2,259.

Apple has again added a collection of classic movies to Apple TV that subscribers can now stream at no extra cost. The films are located in a new "Great Movies Available Now on ‌Apple TV‌" carousel inside the ‌Apple TV‌ app. So far, free titles are showing up for subscribers in the United States, Canada, and the United Kingdom, with the exact selection differing by country. In the U.S., 19 movies are available: 21 Jump Street Arrival The Aviator A Beautiful Mind The Bourne Identity Charlie's Ang

Apple's upcoming foldable "iPhone Ultra" may see a staggered country-by-country launch over several months, with initial availability limited to the U.S. market, according to an Australian publication. In a report labeled "exclusive," ChannelNews said today it has been told by local carriers and one major retailer that Apple's first foldable iPhone will be a "no show" when the iPhone 18 Pro models launch in September , despite being unveiled together. Instead, Apple will release the book-style d

Apple is working on a high-end MacBook Pro that could be called the "MacBook Ultra." The device will have several firsts in a Mac, including an OLED display and a touchscreen. The "Ultra" name isn't a sure thing, because Apple could also continue to call the device the ‌MacBook Pro‌ and make it a high-end model in the Pro lineup. There are rumors of other "Ultra" devices in the works like AirPods and the foldable iPhone, which could be called the iPhone Ultra . Design Apple hasn't redesigned the